Our ethos is, if it's a good jacket, it's a good jacket. We initially hand picked through 100,000 jackets and brought back the best 1200, Hence picking the cream off the top. Recycling clothes is the future. Some of the jackets we've hand selected are over 30 years old and still have many lives left in them. YOU KNOW WE BRING THE RUCKUS. Over the last 6 months since returning to Australia we have thrown a dozen pop-ups and been at even more markets. " It ain't easy bein steezy "